People read books years ago and they continue reading today. The thing that has changed is the publishing industry. Over the years we have observed huge changes in this industry, and these are discussed below.
Publishing companies
In the past, many publishing companies could publish books independently. If more than one publisher approached an author, then a bid would occur and the publisher that won would get to publish the author’s book.
Today however there are only a few companies that publish books independently, including News Corporation, HBG, Penguin Random House, and others.
Digital publishing
Casinos and other industries have moved to the digital platform. Just like online casino sites like Lucky nugget let people play casino games online instead of going to brick and mortar casinos, now people are using laptops and iPhones to read books.
So, books are being published online also. Some books have both print and digital versions.
E-books have opened new opportunities for publishers. Classic books are converted to e-books so that people of the new generation can read the books more conveniently. A digital copy of a book is usually cheaper than a printed copy, so many readers prefer it. Also, devices like Amazon Kindle has made it convenient to read e-books.
Self-publishing
Authors can now publish their books by themselves. You will be surprised to know that the Oscar-nominated movie ‘The Martian’ is based on a self-published book written by author Andy Weir. It is now much easier and faster to publish books.
Marketing
Billboard ads or posters are not enough to promote a book. The publisher and author need to use online platforms to promote their book. They need to use social media platforms to let people know about their books.
People in this industry are getting adjusted to these changes. Publishing houses are embracing new opportunities with the advent of digital publishing. It has even become easier for authors to publish their books and get them to the readers.
